Kirti Tarang Pande

Kirti Tarang Pande

Kirti Tarang Pande is a psychologist, researcher, and brand strategist specialising in the intersection of mental health, societal resilience, and organisational behaviour.

When Family Formation Falters, Economies Feel It

Basic Life

There’s a global relationship recession. “Singletons” are rising in economies designed for families. Either we build a new economic model or change “man up” to “skill up.”

Kirti Tarang Pande

November 29, 2025 at 8:51 AM IST

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The Real Story Behind India’s Gold Rush: Signals, Not Contradictions

Gold demand surged despite calm macros for reasons rooted in psychology, not fear. India’s financial actions reflect diverse motives that leaders must learn to read. People aren’t irrational. Our narratives about them are lazy.

Kirti Tarang Pande

November 27, 2025 at 6:20 AM IST

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The He-Man Who Cried

Basis Life

Dharmendra's quietest truth was also his strongest one: the He-Man who cried taught India that vulnerability is not weakness but power.

Kirti Tarang Pande

November 25, 2025 at 7:28 AM IST

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The Billionaire Rorschach: A Nation Projects Its Hopes and Fears on One Man

A plot so perfect it felt scripted. But here’s the problem with perfect stories: they’re usually hiding something.

Kirti Tarang Pande

November 19, 2025 at 5:34 AM IST

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A Moment of Silence for the Loss of Silence

Basis Life

The modern mind speaks in pings and pauses in panic. It’s time we relearn the forgotten language of quiet — for silence is our psyche’s mother tongue.

Kirti Tarang Pande

November 15, 2025 at 5:48 AM IST

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India’s Next Growth Challenge: Growing ‘Right’

The true test of progress is whether prosperity reaches not just balance sheets but everyday life of everyone.

Srinath Sridharan

Kirti Tarang Pande

November 14, 2025 at 10:35 AM IST

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When Saving Mental Peace Costs Physical Health

Basis Life

To survive here, we stopped feeling. To heal, we must start again.

Kirti Tarang Pande

November 8, 2025 at 1:56 PM IST

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The Wine and the Wallet: A Psychologist's Guide to Not Dying of Thirst

Basis Life

We clutch our money like a full glass, terrified of spilling. But the market rewards those who pour. Dāna and Aparigraha are practical tools that eliminate anomalies.

Kirti Tarang Pande

November 5, 2025 at 7:42 AM IST

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The Investor’s Dilemma: Why Our Minds Struggle to Buy a Greener Future

Investors know the value of sustainability yet struggle to act on it. The real challenge isn’t money; it’s mindset, shaped by systems that reward the short term.

Kirti Tarang Pande

October 30, 2025 at 8:05 AM IST

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The Immortality Mindset: The Psychology Behind Piyush & Prahlad's Culturally-Dominant Brands

Kirti Tarang Pande

October 28, 2025 at 6:18 AM IST

Why Piyush Pandey’s Identity Ladder Works and Why Luxury Brands Fail 

Customers don’t buy your product; they buy a better version of themselves. Purpose, not price, makes a product truly aspirational.

Kirti Tarang Pande

October 25, 2025 at 5:18 AM IST

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Money Can Buy Happiness — You’re Just Buying the Wrong Things

Basis Life

Money isn’t overrated, just misunderstood. The question for high-net-worth individuals is not whether to pursue wealth, but what they should pursue with it.

Kirti Tarang Pande

October 21, 2025 at 3:57 AM IST

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Gen Z Isn’t “Quiet Quitting,” It’s Loudly Course-Correcting Its Economic Future

Boomers built with burnout. Gen Z is building economic resilience.

Kirti Tarang Pande

October 15, 2025 at 9:28 AM IST

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ORF Chairman Joshi on How to Win in a Predatory, Bipolar World

Interview

Smaller nations must build alliances, contain the predator, and rewrite the rules of engagement, says Sunjoy Joshi.

Kirti Tarang Pande

October 9, 2025 at 11:50 AM IST

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Akshay Kumar, Parenting, and the Lie We Tell Ourselves

Basis Life

We tell ourselves control is safety. It isn’t. True protection begins with trust, not surveillance—connection, not control.

Kirti Tarang Pande

October 7, 2025 at 7:05 AM IST

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Reading Sanjay Malhotra’s Silent Dialogue

Opinion

India’s newest central banker reveals more than he says in his latest MPC press conference. Beneath his composure lies a technocrat negotiating with himself.

Kirti Tarang Pande

October 6, 2025 at 5:37 AM IST

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Truth Beats Spin: Gandhi’s Playbook for Profit

Being good vs being profitable is a false dichotomy. The choice is between cognitive taxation and liberation. Truth is not a moral luxury; it’s neuroeconomics.

Kirti Tarang Pande

October 2, 2025 at 8:15 AM IST

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Psychology of Unrest - Quantifying Financial Risks of Identity-Driven Clashes

The world dismisses it as chaos, but India can create the world’s first social volatility index. Psychology provides the algorithm for predictive financial models that can finally price social unrest.

Kirti Tarang Pande

September 29, 2025 at 12:10 PM IST

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Bitcoin’s Rorschach Test: What Metaplanet’s Bold Hoard Says About Resilience

Basis Life

Don't focus on the Bitcoin you can't hold. Focus on the volatile mindset you can master. That's the real strategic hedge.

Kirti Tarang Pande

September 25, 2025 at 1:42 PM IST

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When Bans Breed Addiction Instead of Curing It

Basis Life

Forbidden fruit – the unintended cost of banning our way out of addiction. India’s prohibition of gaming risks deepening compulsions while ignoring the roots of dependence.

Kirti Tarang Pande

September 20, 2025 at 6:12 AM IST

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The Bureau

Sundeep Sikka on Building Team at Nippon MF & the Future of Mutual Funds | Market Makers Part - II
Jallikattu: Tamil Nadu’s Ancient Bull-Taming Tradition
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