PVR INOX Expands South India Footprint With New Seven-Screen Multiplex In Hubballi

PVR INOX Limited announced the opening of a new seven-screen multiplex at Inorbit Mall in Hubballi, Karnataka. The company informed in a press release, the new property features the city’s first PXL auditorium, a proprietary large-screen format engineered for ultra-high-definition viewing.

The launch expands the company’s total network to 1,798 screens across 359 properties in 113 cities in India and Sri Lanka. Specifically within South India, PVR INOX now operates 606 screens across 103 properties in 29 cities. 

The company stated the new multiplex has a seating capacity of 1,386 and includes a PXL auditorium equipped with 4K laser projection, which delivers high luminance and a wide-gamut colour spectrum, the company said.The company noted that screenings will utilise Dolby Atmos audio technology for a multidimensional, panoramic soundstage, alongside RealD 3D systems for visual depth.