India’s creator economy has placed youth on a treadmill of visibility, mistaking engagement for meaning and reach for resilience. In the race for relevance, we risk forgetting that enduring value comes not from attention, but from absorption, mastery and mental strength.What drives us to create? Is it the joy of the process or the rush of validation? When did work become a performance, and labour a live feed? And if no one were watching—no likes, no clicks, no views—would we still find fulfilment in the things we do?
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