US President Donald Trump carries a reputation for being an aggressive dealmaker with an eye for quick wins. Among other things, his book with Tony Schwartz, ‘The Art of the Deal’, talks about leveraging strength and media attention in negotiation tactics, while maintaining multiple possibilities and being adaptable to changing circumstances.Trump has displayed most of these, while staying his ground on his publicised reset in the US tariff structure despite the unambiguous lack of academic and empirical evidence with respect to such a populist move.