In India’s tech services industry, romance has given way to prudence. The days of IT giants flashing new client logos like coveted trophies are over. Instead, they are now wooing familiar faces with renewed vigour.Tata Consultancy Services, Infosys, and Wipro—India’s tech titans—are shifting focus from conquest to conservation as the deal landscape cools. They are stressing on client retention via long-term contracts, sector-specific bets, and platform plays—suggesting that in today’s market, guarding existing relationships trumps chasing new ones.
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