Infosys Teams Up With Adobe To Power AI-Led Marketing TransformatioI

Infosys Ltd. on Wednesday said it has partnered with Adobe to transform the marketing life cycle for global brands using artificial intelligence.

The two firms will combine strengths from Infosys Aster and Adobe’s tech stack to help brands unify customer experiences, personalise content at scale, and improve workflows, Infosys said in an exchange filing.

Infosys Aster is a suite of AI-powered marketing services, platforms, and solutions designed to turn marketing teams into key drivers of customer engagement and business growth. Adobe, meanwhile, helps brands build personalised, data-driven customer journeys by blending content, data and AI to create seamless, real-time experiences that boost customer loyalty.