TCS Inks Long-Term Digital Transformation Deal With Denmark’s Salling Group

Tata Consultancy Services Ltd. on Monday said it had signed a long-term strategic partnership with Denmark’s largest retailer, Salling Group, to support its digital transformation, boost sustainability, and improve organisational efficiency.

The partnership will focus on cloud migration and AI-enabled digital solutions across Salling Group’s operations, which include 2,100 stores and 68,000 employees in Denmark, Poland, Germany, Estonia, Lithuania and Latvia. The retailer owns brands like føtex, Bilka, Netto, and RIMI Baltic, along with franchise quick-service restaurants Carl’s Jr. and Starbucks, and a national toy store chain.

As part of the agreement, TCS will help accelerate the retailer’s cloud adoption journey and then stabilise operations to improve agility, scalability and environmental performance. India’s largest IT firm will also support the company’s e-commerce platform to keep pace with changing consumer needs.

“We will bring our global retail experience and technical prowess to help Salling Group build resilience and unlock new technologies to help drive their strategic goals,” said Vikram Sharma, country head, TCS Denmark.

TCS will deploy its AI-powered Cloud Exponence solution to manage hybrid cloud environments, automate operational tasks, and ensure security and compliance, resulting in lower cloud management costs and consistent service delivery.

Alan Jensen, chief information officer at Salling Group, said the partnership would help the retailer respond more effectively to customer needs and support its ‘Aspire 28’ growth strategy, which includes opening more stores and pursuing mergers and acquisitions in new and existing markets.

TCS said it has been present in Denmark for 30 years and currently employs over 20,000 people across the Nordic region, serving clients in banking, insurance, telecom, and technology sectors.