There was a time when we didn’t need to announce our thoughts to the world. We had opinions, of course. We just shared them with actual people, usually over tea or while shouting across balconies. There were no hashtags. No curated captions. Just some friendly judgment, the occasional disagreement, and a lot of unsolicited advice delivered straight to the face.But here we are now, deep into our forties and fifties, and suddenly everyone we know has become a content creator. Somewhere between our third pair of reading glasses and that overdue orthopaedic check-up, we have all found ourselves on social media—not just as users, but as participants in the grand theatre of relevance.
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