HUL To Tweak Lakme Sunscreen Ad After Honasa Suit In Delhi HC
By BasisPoint Insight
April 18, 2025 at 11:28 AM IST
Hindustan Unilever on Thursday agreed to modify its advertisements for Lakme sunscreen and remove the “online best-seller” claim, after Honasa Consumer Ltd. alleged disparagement of its sunscreen brand in the Delhi High Court. The company also said it would change the shade of the competing product depicted in its ads from orange to “light yellow”.
The court recorded HUL’s assurance that changes would be made to online ads within 24 hours, and hoardings within 48 hours. It also directed Honasa Consumer to take down its own sunscreen ad from all social media platforms. HUL has filed a similar suit in the Bombay High Court alleging disparagement by Honasa.
On Wednesday, the Delhi High Court had issued summons to HUL on Honasa’s plea seeking a permanent injunction against HUL’s ad for ‘Lakme Sun Expert SPF 50’. The court had said that the advertisement was “on the face of it, disparaging” and listed the matter for a hearing on Thursday.
In its advertisement, HUL had claimed that some online best-selling sunscreen products; which claim to be “In-Vivo” tested, actually deliver SPF 20 in the market, instead of the advertised SPF 50. The company said Lakme has followed “In-Vivo” testing since 2015 and delivers SPF 50 as claimed.
Honasa, which owns The Derma Co.brand, argued that the advertisement referred to its product, “1% Hyaluronic Sunscreen Aqua Gel SPF 50”, which is a top seller on Amazon. It said the mention of “In-Vivo” testing and the similar colour of the competitor product pointed to its brand.