The FMCG sector in India is undergoing a transformation that is both rapid and far-reaching. After being subdued for several quarters, rural demand is surging back. This turnaround is powered by a combination of tax cuts, lower interest rates, a promising monsoon forecast, and increased government spending. But there are subtle changes in both consumption patterns and delivery mechanisms. Nimble companies are taking the lead while legacy giants struggle to adjust their pace.If the March quarter was about resilience and recalibration, the quarters ahead will be about reading signals early. The regulatory environment is also shifting. Stricter food labelling norms, sustainability mandates, and the acceleration of digital transformation are all at play.
.png)
