“Technology must complement, not replace, the human mind in judicial decision-making; The emphasis must always be on using technology to enhance trust and transparency — never to replace the human conscience at the heart of justice.” - Chief Justice of India B.R. Gavai during his keynote speech at SOAS, University of LondonJaggi Vasudev and the developing law on personality rightsIsha Foundation founder Jaggi Vasudev becomes the latest example of famous persons needing the court’s assistance in protecting their personality and publicity rights in times of ever-expanding horizons of artificial intelligence and deep-fakes. There is no gainsaying the existence of photoshopped pictures, deep-fake video and audio clips that use likeness with famous celebrities. Such media is widely circulated for various purposes including humour, and many times even for clandestine ways to market or endorse things or even ideas.
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