Subsidiaries of multinational consumer companies listed in India have reported tepid sales growth in recent years, which has also reflected in their share price performances. However, the most noticeable was the first quarterly sales decline reported by Colgate-Palmolive (India).One may argue that the penetration of oral care is 100%, therefore there are limited opportunities for growth. The counter to that argument is that India's per capita consumption in consumer products, especially personal products, is nowhere close to global averages.
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