Auto Industry Sees Mixed Momentum In July 2025

Eicher Motors Ltd. reported a strong performance in July, with Royal Enfield motorcycle despatches rising 31% year-on-year to 84,096 units, marking the highest growth since March. Domestic sales climbed to a four-month high at 76,254 units, up 25% on year. International sales nearly doubled to 11,791 units, although this was the lowest export volume in the past three months.

Sales of models with engine capacities up to 350cc surged over 34% to 76,047 units, while those above 350cc grew 12% to 11,998 units. Between April and July, Eicher Motors sold 353,573 motorcycles, up 20% year-on-year, with exports rising 72% to 48,540 units.

Bajaj Auto Ltd. posted a modest 3% year-on-year increase in total sales to 366,000 units. Domestic two-wheeler sales fell nearly 18% to 139,279 units, hitting a seven-month low, while exports rose 22% to 156,968 units, reflecting strong global demand. Commercial vehicle sales were a highlight, growing over 23% to 88,753 units, with exports soaring 79% to 25,889 units – the highest since
November 2021. Cumulative April–July sales stood at 1.4 million units, up 1% year-on-year.

Escorts Kubota Ltd. saw a modest uptick in tractor sales, delivering 7,154 units in July, up 2.7% year-on-year. Domestic sales rose 1.3% to 6,624 units, while exports jumped 25% to 530 units. Cumulative April–July export sales declined sharply by 25% to 1,413 units. The company remains optimistic about the tractor segment, citing robust kharif sowing and improved farmer liquidity.

Mahindra & Mahindra Ltd. (M&M) continued its strong run, dispatching 83,691 automobile units in July, up 26% year-on-year. Its SUV portfolio led the growth, with 49,871 units sold domestically and 50,835 units including exports. New launches such as the XUV 3XO ‘REVX’ Series, BE.6 and XUV BE variants contributed to the momentum.

Commercial vehicle sales rose nearly 10% to 21,571 units, the highest since March. Light-commercial vehicles (2–3.5 tonnes) grew 12% to 17,701 units, while heavier models rose 20% to 1,107 units. Smaller LCVs (<2 tonnes) declined 9% to 2,763 units. Three-wheeler sales, including electric variants, surged to 9,475 units, the highest since October last year. Exports of passenger and commercial vehicles hit a four-month high, growing 83% to 2,774 units.

In the farm equipment segment, M&M sold 28,708 tractors, up 5.5% year-on-year, with 26,990 units sold in India and 1,718 units exported. The growth was supported by sustained land preparation, strong rural cash flows post-Rabi harvests, and favourable monsoon progression.