TVS Motor Partners With Bidvest for South Africa Re-Entry; Launches Seven Models

TVS Motor Company has entered into a distribution partnership with The Nexus Collective, a specialised entity backed by Bidvest Group Limited, South Africa's largest automotive distributor, to re-enter the South African market, the company said in a regulatory filing.

The Chennai-headquartered manufacturer stated the expansion is anchored by the launch of seven products under the campaign theme “Ride the Future”.

The company stated it would operate across multiple segments simultaneously, positioning itself as the only two-wheeler brand in South Africa to do so. The launch portfolio includes the TVS Apache RR 310 and TVS Apache RTR 200 in the performance segment; the TVS Raider 125, Trak 150, HLX 125 4G, and HLX 150X for commuter and utility applications; and the TVS NTORQ 125 for urban mobility.

The company will manage operations through a network of 30 dealerships established across key provinces, including Gauteng, KwaZulu-Natal, and the Western Cape. Initial inventory dispatches are scheduled to commence in March 2026.

The African continent accounts for over half of TVS Motor's global operational revenue and nearly 70% of export unit volumes. As of 2025, international business contributed 25% to the company’s total sales figures. The company also owns Norton Motorcycles and Swiss e-mobility subsidiaries Swiss E-Mobility Group and EGO Movement, with manufacturing facilities in India and Indonesia.