The screen’s blue glow washes over weary faces in Jaipur dorm rooms, Indore content mills, and Chennai coworking spaces. Across India, creators chase algorithmic approval like digital Sisyphus, sacrificing authenticity for trends, nuance for virality, and mental health for reach. The promise of autonomy has curdled into exhaustion. Welcome to the new workplace crisis: your boss is a bot, your performance metrics are unreadable, and burnout is no longer an exception; it is built into the system.We automated the reach. But we lost our humanity.
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