"I’m not materialistic," Aamir Khan recently declared, while seated atop an estimated ₹18 billion fortune, owning a Rolls Royce, a Mercedes, a Bentley, a sea-facing mansion in Bandra, and a fortress in Los Angeles. What was intended as a moment of parental pride became a public relations misstep. But this wasn’t merely a celebrity gaffe; it’s a branding disaster, it's a HUMBLEBRAG CONTAGION rotting your trust capital while you sleep. Audiences detect the ‘modesty theater’ and penalise the brand with lower engagement. Today’s hyper-competitive landscape demands that the brands leverage a full spectrum of evidence-based psychological insights and craft brands that don’t alienate, but, they inspire, they addict.The Psychology of Privilege Denial(Cognitive dissonance -> Trust erosion)
.png)
