United Breweries Launches Amstel Grande In Karnataka

United Breweries Ltd., India’s largest beer maker, on Monday said it has launched its premium beer brand Amstel Grande in Karnataka. The brew is now available at major alcohol retail outlets across the state, priced at ₹250 for a 650 ml bottle, ₹170 for a 330 ml bottle, and ₹195 for a 500 ml can.

Part of the Heineken Co., United Breweries said Amstel Grande is slow-brewed and matured longer for a richer, smoother taste. It is crafted using high-quality barley, Dutch yeast, and hops, with no added sugar, and has been refined through extensive global and local testing.

The brand is already available in Maharashtra, West Bengal, and Uttar Pradesh, where it has seen encouraging consumer response, the company said.

“Karnataka is an ever-evolving market where consumers are eager to try something new, international and premium,” said Chief Marketing Officer Vikram Bahl. “This launch further strengthens our commitment to delivering world-class brew to all our consumers.”

The packaging draws on the beer’s Amsterdam roots, featuring illustrations of Dutch architecture and scenic canals aimed at premium beer enthusiasts.