Affle 3i Secures 14th Patent To Tackle Ad Fraud With AI-Based System

Affle 3i Ltd. has been granted its 14th patent in the area of digital advertising fraud detection, the company said in a filing. The patent, titled “method and system to detect advertisement fraud,” targets fraudulent traffic generated via artificial or incentivised means.

The AI-powered system uses machine learning to assess conversion quality in real time, classifying events into high- and low-conversion segments. Affle said the patent is part of its broader IP portfolio, which includes 36 filed patent applications.